基于品牌价值理论的国外医药企业品牌发展经验与启示
杨文菊, 黄烈雨, 陈宁, 李祺, 汪晓凡
Experience and Enlightenment of Brand Development of Foreign Pharmaceutical Enterprises Based on Theory of Brand Value
Yang Wenju, Huang Lieyu, Chen Ning, Li Qi, Wang Xiaofan
中国药事
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2019, (3): 331
-336
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DOI: 10.16153/j.1002-7777.2019.03.015
